Best CRM Software Compared: Features, Pricing & Benefits
Choosing the Best CRM Software is important for any business that wants to grow fast and connect better with customers. CRM helps you manage leads, track sales, automate follow-ups and build long-term relationships. Many Indian businesses today are using Customer Relationship Management Software to improve team productivity and customer service.
Whether you run a small business or a growing startup, the right CRM can save your time and boost your sales. In this blog, we will look at top CRM tools that integrate with platforms like Sendgun and also cover their key features and use cases.
What is CRM Software?
CRM software means Customer Relationship Management software. It helps businesses manage interactions with current and potential customers.
It stores customer data, tracks communication history and automates marketing and sales tasks. With the best CRM software you can easily handle multiple contacts, run. SMS and WhatsApp campaigns and follow up leads automatically.
Why CRM Software is Important in 2025?
Today, customers want fast replies and personalised service. Best CRM software tools give your sales and support teams everything they need to stay connected with customers. You can track calls, send messages and set reminders without any manual work.
Sendgun integrates with many CRMs to make your communication faster and better. From emails to WhatsApp, from RCS to voice calls – all can be managed in one system.
Trending CRMs in 2025
Zoho CRM : - is one of the most trusted platforms for small and medium businesses in India. It gives you full control over campaigns across WhatsApp, Email and other channels. With built-in AI tools, WhatsApp log tracking and sales automation, Zoho helps businesses follow up faster and convert leads better. It also works smoothly with Sendgun for communication triggers. The learning curve can be a bit long, but once you get used to it, it's very powerful.
Freshworks CRM :- is gaining attention for its smart alerts and AI-driven automation. It’s simple to use and works great with Sendgun, making it easy to send SMS, WhatsApp and RCS messages directly from your CRM. Freshworks is a good choice if your team needs reminders, lead scoring and quick actions based on customer behavior. It’s great for growing companies that want to save time.
Kylas CRM :- is made especially for Indian SMBs and is built with simplicity in mind. It offers full multichannel communication from one dashboard. You can run WhatsApp, SMS, RCS and Voice campaigns directly using Sendgun integration. Kylas is not as globally famous, but in India, many startups use it for its clean design and easy setup.
Shopify (with CRM features) :- is not a full CRM, but for online sellers, it works like one. You can send order updates, cart recovery messages and product campaigns using Sendgun triggers. Shopify is best suited for D2C brands and e-commerce shops that want to increase their repeat sales and reduce cart abandonment.
Google Sheets :- when set up with Sendgun, can work as a basic CRM. If your business just wants to store contacts, send updates via SMS or WhatsApp, and follow a simple process, then Sheets is enough. It's free, easy to use, and perfect for early-stage startups or local service providers. But it won’t work well if your team size or lead count starts growing fast.
MoEngage :- is ideal if you want to focus more on customer engagement. With this platform, you can send real-time campaigns through WhatsApp or SMS, track behavior and build retention workflows. MoEngage is often used by mobile apps and service platforms that care about user experience.
WebEngage :- offers advanced campaign automation features and strong analytics. Businesses with large customer bases use it to send WhatsApp and SMS messages in bulk. It works very well with Sendgun and is a great option for marketing teams who need deep data tracking. It can feel expensive for smaller teams, but it brings strong value if used fully.
CleverTap :- is another popular tool for data-driven marketing. You can run campaigns, track results and follow up on user actions with the help of Sendgun. It offers real-time results and works best for businesses that want deep insights. But it may feel a bit too complex for small businesses.
Tally :- when extended with communication tools, becomes a smart choice for finance teams. Though it’s not a full CRM, it allows you to send voice messages and SMS directly using Sendgun. It’s great for invoice updates, payment reminders and financial communication workflows.
CRM Software Comparison Table
Features & Pricing Comparison
Choosing the CRM software for small business depends on what your business needs and how much budget you have. Some are full-featured tools while others work great for basic needs and low cost. Here’s a quick look:
Zoho CRM :-
Features: Multichannel campaigns, AI suggestions, WhatsApp support.
Pricing: Starts around ₹800/month per user.
Best for: Growing Indian businesses using email and WhatsApp.
Freshworks CRM :-
Features: Smart alerts, automation, RCS and SMS triggers via Sendgun.
Pricing: ₹1500/month per user (approx).
Best for: Teams looking for AI-driven follow-ups.
Kylas CRM :-
Features: Full support for WhatsApp, SMS, Email and RCS Messaging
Pricing: ₹749/month per user
Best for: Indian startups that want rich communication in one place
Shopify (CRM Setup)
Features: Order alerts, abandoned cart recovery via Sendgun
Pricing: ₹1500/month (basic plan)
Best for: D2C businesses and ecommerce
Google Sheets (With CRM Triggers)
Features: Manual contact tracking, Sendgun message triggers
Pricing: Free
Best for: Solo founders or small shops
MoEngage / WebEngage / CleverTap
Features: Campaign automation, deep analytics, rich message flows
Pricing: Custom, based on usage
Best for: Medium to large brands running campaigns using RCS Marketing Campaigns
Tally CRM Extension
Features: Invoicing and communication in one
Pricing: One-time license + integration cost
Best for: Accounting-led teams that want CRM-style messaging
Benefits of Best CRM Software
When you use the Best Customer Relationship Management Software your daily work becomes faster and smoother. It improves how your team talks to customers and helps you build stronger relationships.
Here are the main benefits:
Better lead tracking: Never miss a follow-up or call again.
WhatsApp & SMS integration: Easy outreach using tools like Sendgun.
Smart automation: Auto-reminders and alerts improve customer satisfaction.
RCS Marketing Campaigns: More engaging messages with better response rates.
All-in-one dashboard: Manage calls, messages, sales in one place.
Higher sales: Convert more leads with faster response times.
Team coordination: Everyone sees the same updates and works in sync.
In short, if you want to scale faster and serve customers better in 2025, investing in the Best CRM Software is a smart decision.
How Sendgun Can Help You with CRM
Sendgun is a smart communication tool that connects with top Customer Relationship Management Software to make your business messaging easy and fast. Whether you use Zoho Freshworks Kylas or even Google Sheets as CRM Sendgun lets you send WhatsApp SMS Email Voice and even RCS messages directly from your system.
This means you don’t need to switch tabs or handle multiple apps. You can follow up with leads, send updates and run marketing campaigns—all from one place. It saves your time, improves team productivity and gives your customers a better experience.
Conclusion
Choosing the Best Customer Relationship Management Software depends on your business size needs and how well it connects with your tools. Platforms like Zoho Kylas and Freshworks offer powerful features and when combined with Sendgun they become even more useful. With Sendgun you can send messages from your CRM directly to your customers using WhatsApp SMS Email or Voice. This makes your communication faster, smoother and more effective.
If you want to manage your customers better and grow faster the right CRM with Sendgun can really help.
FAQ’s
1. What is CRM software used for?
CRM software is used to store customer details, track follow-ups, and run campaigns through channels like WhatsApp, SMS, Email, Voice and RCS using tools like Zoho CRM, Freshworks, Kylas and Sendgun integrations.
2. Which software is used for CRM?
Popular CRM software includes Zoho CRM, Freshworks CRM, Kylas CRM, MoEngage, WebEngage and CleverTap — all of which can integrate with Sendgun for complete customer communication.
3. Do I need a CRM software for small business?
Yes, a CRM software for small business helps you manage leads, automate campaigns and improve customer response — even from simple setups like Google Sheets to advanced tools like Kylas and Freshworks.
4. What is the biggest CRM system?
Salesforce is the biggest CRM system globally. However, tools like Zoho and Freshworks also offer strong CRM software options with Sendgun integration for communication.
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